Breathing new life into a top 100 accounting brand
- Brand Design
- Brand Guidelines
- Creative Production
A Top 100 accounting firm, Aldrich was looking to modernize and evolve into a 21st Century model for professional service firms. Traditionally an accounting practice, the company had expanded its offerings to include a variety of consulting services across various disciplines and industries. More importantly, its current brand identity didn’t reflect the firm’s amazing culture, people or the everyday client experiences. We partnered with Aldrich to polish and deploy an all-new brand system.
Aldrich needed to stand out as the epitome of innovating service firms – starting with its name. In 2017 the moniker changed from AKT (Aldrich, Kilbride & Tatone) to simply Aldrich. A new name, a new visual identity, and an all-new brand communication system issued an even bigger challenge: activating the new brand of a Top 100 nationally ranked accounting firm, with 8 offices from Anchorage to San Diego.
Challenge accepted. We dug in, rolled up our sleeves, and got to work. In the first year of our partnership, Revere designed over 270 pieces of collateral, digital graphics and brand assets for Aldrich and facilitated their new brand launch in January 2017.
ACTIVATION + PRODUCTION
Revere not only delivered a beautifully-crafted suite of collateral, visual branding and messaging, we also applied a systematic approach to executing production needs, facilitating massively transformative applications in print, signage, digital and culture components that brought to life a top-notch brand that continues to emerge as a state of the art leader in its field.