Crafting a campy identity for a startup coworking space designed to foster creative collaboration.
- Visual Identity
- Brand Messaging
Last year we activated a coworking space in the east wing of our building to offer a collaborative workspace for like-minded creative industry professionals. Having a place to camp can help stimulate creative energy and offer a community to work with. A visual identity needed to both communicate the value of community and have an intimate feel that would instill the idea of having a workplace to call home. A simple brand mark and custom typeface helped pull in all the elements for a single, cohesive brand identity.