Hedvig

Our partnership with Hedvig produced rich brand identity and paved the way for comprehensive design throughout the organization of this emerging tech giant.

Services Provided

• Discovery + Strategy
• Brand Design
• Web Design
• Brand Activation
• Creative Production

Background

Hedvig is a pioneer in software-defined storage. Founded in 2012, the company has established itself as a global leader amongst the world’s largest and most successful distributed storage systems. After re-tooling its product with the release of Hedvig Distributed Storage Platform v3.0, and closing a new round of funding, the company’s brand identity was in need of a refresh. Hedvig tapped Revere alongside several project partners to create a new visual identity and oversee stewardship of the new brand alongside a revamped marketing and communications effort.

Discovery + Strategy

The Silicon Valley tech scene is a competitive place. Our team needed to position Hedvig against an ever-growing list of competitors and ensure they stood out as a pioneering industry leader. We thoughtfully researched and analyzed everything from communication style and brand colorways, to audience insights and offered the client team recommendations for further developing the brand.

Visual Identity

In redesigning Hedvig’s visual brand we focused on three primary areas: a colorway that would stand out against the sea of blues and greens that are so prevalent amongst other data management solutions. Design attributes that communicate more of what Hedvig does; and lastly, ensure visual components were unified across the entire brand system. This meant revisiting iconography, static and motion graphics, and typography.

Ultimately, Revere produced a brand mark that echoed Hedvig’s ability to offer scalable, adaptable and easily managed storage solutions both on-premises and in the cloud. A signature element became the stacked bits that make up the brand mark and are easily replicated across the identity system.

An ultra-bright color palette consisting of violets, pink and blues helped project the brand loudly across its competitive landscape and the versatility and super-techy allure of IBM Plex offered a clean look to the brand’s typography.

Web Design + Development

Revere works in distributed partner teams to maximize its capabilities in an effort to jointly produce a stellar end product. Hedvig’s website was no exception. We partnered with the trusty folks at Amethyst and Shop to deliver not just compelling interface design, but a high-quality content strategy alongside hand-coded goodness to transform Hedvig’s website in a lead-generation machine.

Brand Activation + Production

Our brand work paved the way for new opportunities for Hedvig. A series of awards and nominations, as well as ongoing demand generation support has allowed Revere’s partnership with Hedvig to extend into collateral and document production as well as marketing campaign creative, planning and execution.

Project Team:
Account Manager: Kyle Andrews
Creative Director: Matt Cole
Design Lead: Kevin Butler
Production Design: Ali Ongaro
Illustration: Kyle Shold
Lead Developer: Brian Ferdinand
Motion Graphics/Video: Ryan Harter + Leslie Harter
Strategy: Don Elliott