Transforming a wholesale B2B brand into an up-and-coming direct to consumer luxury linens disruptor.
- Discovery + Strategy
- Brand Design
- Packaging + Collateral
- E-Commerce Website
- Brand Activation
- Digital Marketing
Pan Pacific Lotus, a family-owned linen company selling premium quality sheets and towels to the hospitality industry, came to Revere in search of a new website. PPL had been selling its hotel sheets and towels to consumers for a couple of years using a homegrown website. Seeing its success, PPL decided to invest in a full-blown e-commerce website as their goal is to shift their business to focus on sales direct to consumers. As a part of our brand development process with the company, we facilitated renaming the brand from Pan Pacific Lotus to Sevenfold.
Discovery + Strategy
During the discovery phase of our project, Revere quickly assessed that PPL not only needed an e-commerce website but a full brand architecture and creative development. The name Pan Pacific Lotus and the corresponding experience was geared toward the hotel industry and didn’t have the focus and appeal a consumer brand requires.
Our crew started by uncovering and creating a brand that would carry Sevenfold into the luxury linens category and position them for success. A major component of our discovery, strategy, and creative work was to explore new trade names for the brand. Revere’s strategy and creative team put our ends together to explore names and ultimately the company was renamed to Sevenfold.
From the early onset, we knew we would position Sevenfold as a luxury brand. Therefore, any visual representation would have to convey a more elevated and sophisticated appeal. With roots in both Thailand and the Pacific Northwest, there was also a zen we wanted to incorporate into the identity which was ultimately denoted in the brand mark. Further, the brand had to be responsive – meaning we needed to be able to scale it for various uses, so our design team developed a primary logo as well as a fully expanded logo nodding toward the company’s 20-plus year legacy, as well as a monogram to be used when space is limited.
Revere’s design team supported photography direction and the entire brand experience from the time a customer orders through the unboxing and even product tags. For Sevenfold, we pulled out all the stops and the result was a highly versatile and beautiful brand!
Web Design + Development
Our team started from the ground up with an all-new e-commerce web build. Information architecture, content strategy, clean, on-brand design, hand-coding, and a seriously in-depth QA process all made this website sing. User experience was paramount, and a vast improvement over the former brand’s platform.
After completing the rebrand of PPL, Revere continued to partner with Sevenfold to create and execute their brand launch and ongoing activation through product marketing, social media management, and multi-channel marketing campaigns.
Account Manager: Kelliana Cole
Strategy: Kristy Beaulieu
Creative Director: Matt Cole
Design Lead: Hattie MacLeod
Production Designer: Tessa Plumb
Copywriter: Jeanne Goshe
Lead Developer: Jeremy Ross
SEO: Matt Malone
Digital Marketing: Alan Hwang + Jacob Merrill
Social: Josh Friesen
Product Photography: Natasha Hirtzel
Lifestyle Photography: Baylee Dennis
Models: Beau + Britty